SELF PROMOTION, SUCH A TRICKY BUSINESS (EXCUSE THE PUN). THE CREATIVE DIRECTOR GAVE ME R 1000 AND SAID DESIGN AN ADVERT TO PROMOTE “US”. THE BRIEF IN ITSELF WAS ABOUT AS VAGUE AS A RAPPROCHEMENT BETWEEN AMERICA AND SYRIA... ANYWAY, QUICK, DEADLINE APPROACHING THINK FAST.. GOOGLE! FOUND A COOL STOCK IMAGE OF A LONER WALKING ACROSS A WHEAT FIELD, ALMOST LIKE THE END OF GLADIATOR. NOT GONNA WORK, WE DON’T SELL WHEAT, WE SELL WOW...

CONTINUE SEARCH... RUNNING OUT OF IDEAS. RUNNING OUT OF TIME. WAIT, FOUND SOMETHING. AWESOME SECOND HAND PAC MAN MACHINE ONLY R 900. BOUGHT IT AND ORDERED SOME POPCORN AS WELL. NOW, HOW TO SHOUT ABOUT EXPERIENTIAL MARKETING, BTL EXECUTION, CUSTOMER ENGAGEMENT ...I FIGURED, ALL ABOUT WORD OF MOUTH HUH.. SO, THOUGHT QUICKLY, HANG TEN, I KNOW LOTS OF INFLUENCERS. HOLLA A FEW AND ORGANIZED AN EVENT, PAC MAN DAY AT OFFICE. THEY ALL ROCK UP, IT’S VERY SOCIAL. FEW COLD ONES MADE A POSITIVE CONTRIBUTION. THINGS HEATING UP, PAC MAN A MASSIVE HIT. NOW WE AMPLIFY THE SH#T OUT OF SOCIAL MEDIA. TWEET, RETWEET, LIKE, SHARE... SLAP A FEW WORDS TOGETHER... MAKES FOR A GREAT RELEASE, SOMEHOW WE TRENDING IN SA. AWESOME DAY, GREAT FUN, WE MUST DO IT AGAIN. SO BACK TO THIS IMAGELESS AD. BECAUSE OF PACMAN, MORALE, CREATIVITY, PRODUCTIVITY ALL UP. WE CREATED SOMETHING OUT OF NOTHING AND MANAGED TO SHARE IT AND AMPLIFY IT. WILL WE MAKE YOU FAMOUS, MAYBE, BUT WE WILL MAKE PEOPLE TALK ABOUT YOU...

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